# Core Copy

> Core Copy is a brand methodology built for the AI era, from Tethos (a branding firm working since 2003 with industry-leading companies, A-list celebrities, and world leaders). The engagement first locks who you actually are in a foundational document (The Launch Kit™), then installs a custom AI content system on top of that foundation so every asset sounds unmistakably like you — not the AI slop dominating your industry.

## Quick facts

- Name: Core Copy™ (a methodology of Tethos®)
- Founder: Jason Niedle
- Site: https://corecopy.com
- Parent firm: Tethos, practicing since 2003
- Engagement: two movements — The Launch Kit™ (days 1–45, foundational brand document) and The Installed System (day 46 onward, custom AI content system with embedded senior strategist)
- Principal Brand Strategists: Jason Niedle, Brian Anderson
- Positioning: brand methodology for the AI era; guaranteed clarity, guaranteed consistency
- Access: by appointment only; engagements are limited and founder- or senior-expert-led
- Referenced research: BCG — only 5% of generative AI pilots deliver P&L impact, 80% fail outright, 70% of outcomes depend on people and process
- Track record cited: 100+ design & photography awards, 100M+ books in print, 20+ years of brand work, 30-year minimum seniority per brand expert

## Pages

- https://corecopy.com/ — Home: full methodology, the two-movement engagement, lineage, outcomes, the Principal Brand Strategists, and how to request a consultation.

## Full text mirror

- https://corecopy.com/llms-full.txt — complete plain-text mirror of every page
- https://corecopy.com/sitemap.xml — machine-readable sitemap